The book

The book is full of day-to-day inspiration for the salesperson who wants to improve particular skills, or simply improve all the time. The articles in the book are concise and written in direct, easy-to-understand language.

Extracts from the book:

• Objections and customer resistance
• Written communication

• Table of contents

The book is full of illustrations and also contains an extensive index to make it easy for you to find the exact article you need.

It is divided up into three main subjects:

• ‘How to behave like a professional salesperson' deals with the personal characteristics you need to have as a salesperson
• ‘Tools of the trade' is about specific sales techniques and tools that you can use in your daily work
• 'The salesperson's development potential' looks further than sales and gives you more inspiration on how to develop yourself. It includes ideas specifically for managers.