Salespeople have to go for it in a crisis

By Partner Lars Boisen

Everyone is talking about the financial crisis. Some companies are already experiencing it. Are you and your company fit for fight?

The customers' willingness to buy has declined a little. They are less optimistic when salespeople call. Some of them are talking about how hard it is to get by.

This makes demands on the salesperson. The salesperson not only sells products and services. He also sells positive attitudes and belief in the future.

The good salesperson understands that you must never try to sell anyone anything if the general atmosphere is bad.

The good salesperson does not fall into the "yes-man" trap, where he plays up to the customers and confirms them in their belief that their market is oh so difficult.

Good salespeople keep their spirit up, believe in themselves, believe in their products and help their customers - especially in times when sales are an uphill battle and the wind is in their face.

It is in times of trouble that the sheep are separated from the goats. It is in times of trouble that the salesperson really needs extra muscle so he or she can meet the company's customers with optimism and be eager to win.

The tougher the competition is, the more important it is that the salesperson has the right weapons in the fight for the customers. Sales are 50% about the right attitudes and 50% about the right weapons. The challenge is that it takes a long time to change your attitudes, and it cannot be done at an old-fashioned three day course. That will just provide short-lived inspiration.

In order for you to stay motivated, every day has to contain an element of training and inspiration. That is what creates long-term results. The LADEGAARD Blended Learning system The Key to Successful Selling ensures that you are always learning.

The LADEGAARD system gives you a unique possibility of integrating your every day tasks with inspiring, positive training that you can do whenever it suits you.

The system gives you the best sales tools and enables you to communicate with your customers in a convincing and determined way. Read about your benefits with the LADEGAARD system here.

Remember - amateurs never train, they only play matches. Professionals train every day.